Mora, AI Wealth Coach

Connected to your Wealth Plan, your annual goal, and your advisor, Mora knows where you stand, tracks your progress, and knows exactly when to bring your advisor into the conversation.

Trained by our wealth professionals and our CERTIFIED FINANCIAL PLANNING PROFESSIONALS™

Tracks your Wealth Plan progress

Connected to your Wealth Plan Puzzle — monitoring your financial health across all seven areas and surfacing what to focus on next.

Available to all members.

Nudges you at the right moment

When something in your Wealth Plan needs attention — Mora flags it. A specific, actionable reminder that keeps you moving forward.

Available to all members.

Keeps your monthly challenges on track Invest+ and Premium Advice+

Each month you get a specific wealth-building challenge. Mora tracks your progress and keeps you accountable.

Tracks your annual goal daily Invest+ and Premium Advice+

Mora monitors your annual wealth-building goal every day — not just when you log in. Know where you stand.

Knows when to bring your advisor in

Mora isn't trying to replace your advisor. When something requires human judgment — a big decision, a market shift, a life change — Mora knows and loops them in.

Try it free

Your advisor, AI, portfolio, and plan — in 5 minutes.

First month free (Promo Code: FMF2026)  ·  No account minimum  ·  No management fee  ·  Cancel anytime

Community membership is free, always

Frequently Asked Questions